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It took AIIM a while – and you and I have spoken about this many times, but we’ve gotten to “Information Management”!
The world of content management is the same as the broader world of data management. Nor is it to imply that the emergence of Hadoop and Blockchain and other analytics and cognitive technologies replace the need for organizations to understand how, where, and why they must manage their information.
But we do need to understand that the broader enterprise technology story influences the more niched content management story. The broader story influences how content and information management capabilities are utilized and consumed by real-life end users trying to solve ever-more complex problems.
As time goes on, content management capabilities are going to be viewed much less as a monolithic “solution” and much more as a set of capabilities that will be consumed in a much more modular fashion -- tied to the needs of particular business processes. Content capabilities will be tied to processes -- both custom and SaaS. In the end analysis, this is the world that Gartner now calls “Content Services.”
For years, we at AIIM have described ECM as:“Neither a single technology nor a methodology nor a process, it is a dynamic combination of strategies, methods, and tools used to capture, manage, store, preserve, and deliver information supporting key organizational processes through its entire lifecycle.”
This Capture-Manage-Store-Preserve-Deliver continuum (which many of our training students can likely recite by memory) is probably not a bad core structure as we think about the future.
But the problem is the frame -- as ECM has come to be viewed -- is wrong and too narrow.
We think the best label to describe all of this moving forward is “Intelligent Information Management.”
Congratulations! We at AIIM look forward to working with you on the next era!
John Mancini